Emotionise

Leveraging AI to Enhance Emotional Engagement in Content Creation

About Emotionise AI

Connecting emotionally with the target audience leads to better engagement and sales, so imagine if AI could help provide that emotional intelligence. That is the idea behind the creation of Emotionise AI. They have trained their AI in an innovative and unique way to help target the concerns, desires, and emotions of the audience when creating content or communication. Emotionise AI has trained AI to generate emotions and transform your content and commination based on how the target audience feels to increase user sales and engagement.

Technology Stack

.Net Core

Azure Functions

Razor

Azure Data factory

Azure SQL

Azure containers

Miroservices

Services

Challenges

Businesses and organizations spend millions on trying to connect emotionally with the audience by creating engaging content. However, few businesses actually reach their sales target. Due to recent advances in neuroscience, businesses are aware that their users don’t remember content unless they emotionally connect with it.
Marie reached out to HST Solutions in order to train the AI to understand the emotion, desires, and concerns and create content and communication that targets those emotions. The challenge is to accurately understand what Marie was trying to accomplish and make sure the correct training data is collected so that the training for the AI is not compromised.

Solution

The solution was to create a neural network which teaches the AI to process data inspired by the human brain. HST worked closely with Marie using her expertise in psychotherapy and her knowledge of the TV industry, to train an AI that helps the user create content and communications based on the audiences concerns, desires, and emotions to increase sales and engagement. Using Cloud Based NLP and AI Technology, Emotionise AI generates exactly what the user’s target audience is feeling and it is the only content creation AI trained with emotion at its core.

Our approach towards building the neural network followed the below path:

The first step was creating a supervised learning model, this is where the team at HST started training the AI model with
labeled datasets.

This allowed the AI to build its knowledge regarding the different range of emotions available and the type of content based on that emotion.

Once the AI model was trained, the next step was to develop an unsupervised learning model where the AI starts learning new content and emotions without any human intervention.

With regressive fine tuning and providing metric learning allowed Emotionise AI to become the powerful AI it is today.

The HST team followed an agile driven software development process which led to the great success of Emotionise AI.

The result, the AI model consistently produces highly accurate content.

Emotionise AI now generates exactly what the user’s target audience is feeling and it is the only content creation AI trained with emotion at its core.

Testimonials

HST Solutions is truly committed to the clients we serve.
Book a free call to discuss your ideas with us!

Flexible Engagement Models

Find the perfect solutions for your project

Managed Team

Your product, our dedicated team. From concept to conception, we handle it all.

Staff Augmentation

Need extra hands? Our experts seamlessly join your team, providing the skills you need, when you need them.

Fixed Cost

Upfront price, guaranteed delivery. Your project completed on time and within budget.

    Need a Different Approach?

    Explore More Ways We can Help

    Compare All Engagement Models

    What is 1 + 6?

    What Makes Us Stand Apart

    We Have Deep Technical & Industry Experience

    One Team, One Dream

    At HST, there is no such thing as not my problem.

    Build Trust with Every Interaction

    We’re accountable to our clients and to each other. which means being open even when things aren’t going smoothly.

    Improve Everything

    The world of software and business moves fast so we re always learning and honing our skills.

    Own It

    We are a team of doers and we take responsibility for the success of everything we do.

    Obsessed: Over Results

    We’re obsessed with driving business value for our clients and we know that starts with gaining a deep understanding of the problems they’re facing

    Proven Excellence

    Our word is our bond. With 250+ projects delivered on time and within budget, we’ve built a reputation for keeping every promise.

    Partners in Precision

    Financial services, insurance, healthcare, retail, media. Trust built where excellence is the only option.

    Who Are We ?

    Creativity, Efficiency, & Advanced AI

    Strategy

    We've got all the big ideas and creative talent of an ad agency or creative studio except we deliver working products, not expensive presentations.

    Engineering

    We develop lean, stable code using all the best practices of any leading dev shop, except we focus on the user experience so people actually like using what we build.

    Design

    We validate, design, and prototype proof-of-concepts like any "creative technology" studio, but we do it in less time and for less money.

    Co-paired AI

    Co-paired AI development ensures twice the efficiency at a lower cost. We prioritize your software for innovative, precise, scalable, and quality-assured applications.

    Strategy

    We've got all the big ideas and creative talent of an ad agency or creative studio except we deliver working products, not expensive presentations.

    Engineering

    We develop lean, stable code using all the best practices of any leading dev shop, except we focus on the user experience so people actually like using what we build.

    Design

    We validate, design, and prototype proof-of-concepts like any "creative technology" studio, but we do it in less time and for less money.

    Co-paired AI

    Co-paired AI development ensures twice the efficiency at a lower cost. We prioritize your software for innovative, precise, scalable, and quality-assured applications.

    Contact Us

    Tell us about your custom software project

    Let our team, be your team

    Unsure of how to get started? Talk to us. No matter where you are in the process, we can help you. Whether you need us to design and build a prototype, take your project from concept to maturity, or build off the work of another team, we can make your idea a reality. We also step in when it makes more sense to lean on our expertise than to have an in-house team get spread too thin.

    Generally, we are able to respond to inquiries within 8 business hours.

    Years in Business
    0 +
    Flawless Ratings
    0 .0
    Successful Projects
    0 +

    Please fill in the form below and we will be in touch.